Who We Are
We Help Our Clients Grow and Succeed
Jeri Micro Enterprise Ltd is a microfinance company that was established in 2021 in Kilifi County, Kenya. It started as a small family merry-go-round before growing into a community-focused microfinance institution. The name “JERI”, a Mijikenda word meaning truthful, reflects our commitment to honesty, transparency, and fairness in everything we do.
We serve individuals who are often excluded from mainstream banking by providing accessible and affordable financial services that make a real impact. Our offerings include fair personal loans, financial advice, and capability training, empowering clients to regain control of their finances and build sustainable livelihoods.
Guided by our founder, Mr. Sampuli Yusuf, we collaborate with like-minded partners to eliminate predatory lending and promote financial inclusion. At Jeri Micro Enterprise, we believe in creating opportunities, fostering resilience, and giving hope to communities across Kilifi and beyond.